Question 1

What exactly does Willo do?

Accepted Answer

You're the founder; Willo does the work. In one chat it researches your market, builds and edits your site and code, writes content and SEO, drafts email campaigns to your own list, and sets up Stripe payments. Leads from your site's forms reach your email within minutes. On paid plans, the Growth Engine can work through your roadmap between chats, and a results email arrives every Monday.

Question 2

How long does setup take?

Accepted Answer

Most businesses are up and running within a few minutes. You describe your idea, Willo provisions your website, sets up your infrastructure, and Willo starts working immediately. No configuration required.

Question 3

Do I need any technical skills?

Accepted Answer

None whatsoever. Willo is designed for entrepreneurs, not developers. If you can describe your business idea in plain English, you can run a business on Willo. Willo handles all the technical complexity behind the scenes.

Question 4

Am I still in control of my business?

Accepted Answer

Completely. You're the founder. Willo makes the changes you ask for straight away, and each one can be undone. Anything that can't be undone or reaches other people, like an email send, stops for your approval first. Chat with Willo any time to redirect strategy, request changes, or build new features. It follows your lead.

Question 5

Is this really "set it and forget it"?

Accepted Answer

No, and that's by design. On paid plans the Growth Engine can work through your roadmap between chats, but it only proposes changes to your site and never emails your list. The calls only you can make (positioning, pricing, which audience to pursue) come to you. Plan on 15–30 focused minutes a week to review and steer. That engagement is what turns a template into a real business. See What to Expect for the full cadence.

Question 6

What kinds of businesses can I build?

Accepted Answer

Newsletters, blogs, digital product and template shops, online courses, lead-gen sites, consulting and service businesses, and info products that sell through Stripe. Physical products work too: connect your Shopify store, on any plan, and Willo builds the shop on your site and, with the Willo Shopify app, changes products, prices and stock when you ask, while Shopify runs shipping and checkout. Every business also gets its own backend (a real database, auth, and APIs) so Willo can build app-like features, dashboards, and custom logic, not just marketing pages. If it lives on a website and collects email or payments, Willo can run it.

Question 7

Is my business data secure?

Accepted Answer

Yes. Your data is encrypted in transit and at rest. Willo only accesses the tools and accounts you explicitly connect. We never sell or share your business data. You can read your site's code on GitHub, ask support for a copy of your code or data, and the owner can delete a business at any time.

Question 8

Can other Willo customers see my business data?

Accepted Answer

No. Every business on Willo is completely isolated from every other at the database level. Your data is separated by a unique tenant ID, and Row-Level Security policies on the database mean queries from one business physically cannot return data belonging to another. Even while Willo is working, it only has access to your specific business context, never another customer's.

Question 9

Does Anthropic train its AI models on my business data?

Accepted Answer

Under Anthropic's current API usage policy for paid customers, data sent through the API is not used to train their models by default. Willo accesses AI through the Anthropic API, so this policy applies to how your data is handled. That said, Willo has no control over Anthropic's policies and can't make permanent guarantees on their behalf. If this is critical for your business, we recommend reviewing Anthropic's Privacy Policy directly. Willo's liability for third-party provider data handling is limited in our Terms of Service and AI Use & Disclosure Policy.

Question 10

How much does it cost?

Accepted Answer

Start free — 40 credits and unlimited chat, no credit card required. Paid plans share one pool of credits across every business you run: Starter ($25/mo, 150 credits, up to 3 businesses), Builder ($49/mo, 300 credits, up to 6), Growth ($99/mo, 600 credits, up to 12), and Scale ($199/mo, 1,300 credits, up to 25). Chat and read-only tools are always free. Credits are only spent on tasks that produce output. Full breakdown on the pricing page.

Question 11

How is this different from using ChatGPT or Claude?

Accepted Answer

ChatGPT and Claude are general-purpose chat tools. Willo is a full business platform. It doesn't just answer questions, it takes action. Willo deploys websites, writes content, drafts your email campaigns, and reads your revenue. On paid plans, the Growth Engine keeps working between chats. You get a team that's there 24/7, not a chatbot you have to prompt for every step. And on the Builder plan and up you can use both: connect Claude or ChatGPT to your business over MCP and work on it from there.

Question 12

Can I use Claude Code, Cursor, or Codex with Willo?

Accepted Answer

Yes, on the Builder plan and up. Willo runs an MCP server for your business. Add it to Claude Code, Cursor, Codex, Claude.ai, or ChatGPT, sign in, and pick the business. Your agent then reads and changes the site, backend, and content under the same rules as Willo's chat, and anything that needs approval waits for you. Reads and changes made through it use no credits; handing Willo a whole task bills as one chat turn.

Question 13

Can Willo move my existing website?

Accepted Answer

Yes, in beta, on every plan. Start a new business, choose Migrate an existing site, and enter your address. Willo scans the site and shows you what it found before anything is built, then rebuilds it exactly as it is or brings the content into a fresh design. Your current site stays live and unchanged until you point your domain at the new one, which needs the Builder plan or higher. Themes, plugins, and apps from your old platform don't come across.

Question 14

What is the Decision Register?

Accepted Answer

Willo logs significant decisions (from naming your business to pivoting your strategy) with the reasoning and a confidence score, and later the outcome. You see them in Business → Activity, and you answer the ones waiting on you in chat. It's a record of your business's strategic history.

Question 15

How does the Growth Engine decide what to work on?

Accepted Answer

It plans from your goals and real data: site analytics for traffic, Stripe for revenue, and how earlier tasks turned out. It scores each task on your roadmap by expected impact and effort, then works top-down through the list. It doesn't guess. It uses the same data you'd use to decide. The Growth Engine is on paid plans and ships switched off; you turn it on in Settings.

Question 16

Can I run more than one business?

Accepted Answer

Yes. One subscription covers every business you run — they all draw from a shared credit pool, and each plan includes a business allowance, from 3 on Starter up to 25 on Scale. Each business gets its own AI team, website, and infrastructure, and you switch between them from the same dashboard.

Question 17

Can I connect my own domain?

Accepted Answer

Yes. Plans from Builder up include connecting custom domains. Every business starts on a bywillo.ai address, fully deployed and live from day one, and you can point your own domain at it when you upgrade.

Question 18

How does Willo handle payments for my business?

Accepted Answer

Stripe is fully wired into the platform. On a paid plan, a quick ~2 minute Stripe setup activates it. Once connected, payments from your customers go straight to your bank account. Willo takes no cut of your revenue. We charge for the platform subscription, not a percentage of what you earn.

Question 19

What if I want to change direction or pivot?

Accepted Answer

Just tell Willo in chat. It responds to strategic direction, not a fixed playbook. A pivot gets logged in the decision register with your reasoning, and your roadmap and the next piece of work follow the new direction.

Question 20

Can I see what Willo is doing?

Accepted Answer

Yes. Business → Activity lists every change Willo made to your site, with an Undo, alongside the decisions it logged and the tasks the Growth Engine finished. Nothing happens in the dark.

Question 21

What happens if Willo makes a mistake?

Accepted Answer

Undo it. Changes to your site show in Business → Activity with an Undo. Anything that can't be undone, like an email send or deleting data, stops for your approval first. Posts the Growth Engine writes wait as drafts unless you turn on auto-publish, and site changes it wants to make wait for your approval.

Build, run, and grow your business.
Then it keeps working for you.

Everything a business needs.
Nothing you have to wire up.

No-code building

Hosting, handled

Bring the site you already have

Automations that run for you

Customer accounts & data

A blog that tells you what to fix

SEO & AI search

Shopify, on every plan

Analytics built in

Founders on Willo, in their own words

What will you build?

If you can describe it,
Willo runs it.

Watch 5 competitors' sites and email me every price change.

An enquiry lands in its inbox. Draft the reply, log the lead.

A form tool sends a new signup. Save it and tell me who it was.

Read the week's Stripe revenue and flag anything that looks off.

Bring your own coding agent.

It runs without you.
It never runs around you.

If it has an API, Willo can connect it.

Ready to accept payments when you are

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Your next business is one message away.

Build, run, and grow your business.Then it keeps working for you.

Everything a business needs.Nothing you have to wire up.